Milk-Bone

Milk-Bone was losing their status as the go to treat for millions of dog owners, so we created a fun multi-channel campaign to remind dog owners just how good they have it.

We took our campaign across social and digital to remind people of all the reasons Life’s More Fun With A Dog.

To promote our new customizable box we threw a Hail Mary to SB MVP Patrick Mahomes directly after the Super Bowl. Sending his beloved dogs a care package fit for a champion. We received over over 840 Million impressions on a $200 budget, with Patrick, his dogs and his agents all showing Milk-Bone love on Instagram.